In a new survey published by RSPCA Assured today, 86% of shoppers say all the chickens we eat should be farmed to ethical animal welfare standards.
But, whilst the trend for ethical purchasing is growing, the reality is only a small minority of chickens produced in the UK come from farms meeting acceptable welfare standards, according to RSPCA Assured.
Delving deeper into the disparity between what people want and what they are getting, the survey revealed price is the biggest barrier preventing shoppers from choosing ethical chicken with 28% saying it’s too expensive.
But whilst the price of ethical chicken is cited as the main reason people are not choosing it, and opting for cheaper alternatives, the cost might not be as bad as people think.